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As part of the educational process, students of the Department of International Media Communications and Communication Technologies of the Institute of International Relations presented their own proposals for communication strategies for COMINBANK. The work was the result of several weeks of analysis, research and practical immersion in current communication trends.
Particular attention was paid to the topic of veteran reintegration, an issue that is increasingly becoming an important component of corporate responsibility for financial institutions.
The students researched how banks communicate this topic in Ukraine and proposed their own solutions for developing sensitive, dignified and effective interaction with the veteran community.
The project was implemented under the mentorship of Viktoria Zhezhera, Director of the Marketing and Communications Department at COMINBANK. Thanks to professional guidance and feedback, students were able to combine academic knowledge with real market challenges.
The authors of the best case study received gifts from the bank. The most pleasant bonus was the opportunity to visit the Museum of the Formation of the Ukrainian Nation free of charge as part of COMINBANK's historical and educational mission.
The bank's team expresses its sincere gratitude to Dr. Olena Shevchenko, Associate Professor of Political Science, for her support, organisation of cooperation, and care for the development of young professionals.
