Educational mission: Director of the Marketing and Communications Department of COMINBANK gave a lecture to students of the Institute of International Relations

As part of COMINBANK's educational mission, Viktoriia Zhezhera, Director of Marketing and Communications Department, gave a lecture to the students of the Institute of International Relations of Taras Shevchenko National University of Kyiv.

The meeting with the students of the Department of International Media Communications and Communication Technologies was held in the format of an open dialogue, during which Ms. Zhezhera shared practical cases from COMINBANK's experience.

Participants learned about the key principles of the bank's communication strategy, which has been operating in the Ukrainian financial market for over 31 years, remaining a reliable partner for clients and a steady pillar of the national economy, especially in times of war.

Particular attention was paid to the topic of effective communication between business and society in difficult times, in particular, the challenges of wartime, which require companies to be sensitive, flexible and trustworthy as a strategic value.

Viktoriia Zhezhera also spoke about the CSR initiatives of Cominbank DOBROKOLO, which have become an integral part of the bank's positioning: from various charity programmes to volunteer projects.

COMINBANK thanks the representatives of the Institute of International Relations of Taras Shevchenko National University of Kyiv for the invitation and fruitful cooperation. The bank's experienced practitioners are open to further dialogue with the academic community to share their expertise in communications, finance, and corporate social responsibility.

For the third year in a row, COMINBANK has been consistently continuing and deepening its educational mission, and the bank's representatives have been sincerely sharing their knowledge, real-life cases and values of responsible business with young people.