JSC “COMINBANK” has launched a series of educational initiatives as part of Global Money Week — an annual international campaign that brings countries around the world together to promote financial literacy among young people.
The first event was a lecture for students at the Kyiv Trade and Economics College of the State University of Trade and Economics. The session was led by Viktoria Zhezhera, Director of the Marketing and Communications Department at COMINBANK.
During the lecture, the students gained practical knowledge about modern financial instruments, the basics of responsible money management, and the principles of making informed financial decisions. For students specialising in ‘Marketing’, the expert paid particular attention to key customer experience metrics, as well as the CSAT and NPS indices of customer satisfaction and loyalty.
Background
Global Money Week (GMW) is an annual international educational campaign aimed at developing financial awareness among children and young people, and fostering the knowledge, skills, behaviours and attitudes towards money necessary for making sensible and informed financial decisions, thereby enabling financial well-being and stability.
This year’s GMW theme is ‘Honest conversations about money’.
